When teams across the Saskatchewan Junior Hockey League (SJHL) hit the ice this fall, they’ll all have one goal in mind – hoisting the newly-minted Canterra Seeds Cup in the spring.

Kyle McIntyre, Commissioner of the SJHL said in a news release that “We couldn’t ask for a better fit than the name of a farmer-owned company with deep roots in our province on our championship cup,“

In addition to the naming rights for the cup, fans will see Canterra Seeds sponsorships in all of the team arenas and at the bantam draft in June of next year.

The company and the league will also be working together over the next few months to design and produce a new cup to be handed to the top team in the league next spring.